Best Practice Solutions Guide: Implementing Google Analytics via Google Tag Manager

Towards the end of last year, I heard feedback from a few of our clients that there wasn’t a lot of good documentation on how to implement Google Analytics via Google Tag Manager. I felt this pain because I’d been in their shoes. For the previous couple of years I’d been on the practitioner side implementing GA via GTM and I knew exactly what they meant. So I decided to write a guide on how to implement a lot of common GA features via GTM from a practitioner viewpoint. I wanted to be sure to call out the gotchas and best practices that I’ve learned from good, ol’ fashion experience of doing this stuff myself. So today I’m really excited to share with you what I’ve been working on. We just
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Digital Analytics is all About Context – Lessons from #TheDress

Over the past couple of weeks I have presented at a few conferences (SummitUp in Dayton, Ohio and UnSummit in Salt Lake City, Utah) on the topic of People, Process, and Platform. Now, before you roll your eyes because you’ve heard it all before, let me let you know that you won’t be getting my whole speech in this blog post. In fact, you won’t be getting any of the core parts. Instead, I want to remind you of the importance of the people you have looking at, analyzing, interpreting, and telling stories about your data, as I did to the audiences at these conferences. Most of you will have seen #TheDress, #DressGate, #WhiteAndGold, or #BlueAndBlack over the past couple of weeks. For those of you who haven’t, let me
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