eMetrics Sydney Recap

A couple of weeks ago I had the opportunity to attend and speak at eMetrics in Sydney, Australia. This was the first conference I had attended or spoke at outside of the US, and a very unique opportunity to see how the digital analytics industry is thriving elsewhere.

One thing that stood out to me: the analytics industry in Australia is a tight knit community with a ton of engagement via IAPA which is a similar organization to the Digital Analytics Association (DAA) in the US. It was great to meet and talk with everyone at this event and I walked away very impressed with the level of talent and enthusiasm that I saw.

The second thing that stood out to me: Twitter is still an up and coming medium for the analytics industry in Oz! @MicheleJKiss, @JimSterne and I seemed to dominate the twitter stream, tweeting our notes and inspiring quotes as is our norm at conferences in the US. I think Michele alone is responsible for at least a handful of attendees joining twitter and starting to tweet (hey you @buttlerk)!!

And now on to the highlights:

Data like diamonds… yes.

Do you work with vendors? This is an important one!

The great visualizations always do:




And finally, some wise words:

Thanks for a great conference Barry! See you next time!



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