Join the DAA SF Symposium on Nov 13: Getting Data Right with Quant AND Qual!

Originally posted on the official Google Analytics Blog, reposting here: This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th and will be hosted at University of San Francisco. The theme is “optimizing performance using quantitative and qualitative practices”. The DAA SF chapter has lined up industry leaders who will be sharing their thoughts and experiences. We are expecting a great afternoon of discussion followed by a networking reception. Following are the event details: Our lineup of wonderful speakers is focused on presenting real-world solutions to the optimization challenges we all face everyday. They will be discussing the principles of qualitative data collection, optimization and the relation to quantitative data they’ve put into practice. This year we are piloting a new, more interactive
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Congrats to the DAA 2013 Awards for Excellence Winners!!

The other week I had the privilege of attending the DAA 2013 Awards for Excellence along with 180 of some of the brightest minds in the analytics industry. The talent in the room was unparalleled! A quick recap of the nominees, finalists, and winners: Digital Analytics Rising Star (individual) Nominees (** indicates finalist): Eduardo Cereto Carvalho** (Google) Chauncy Cay Ford (Dell) Rachael Gerson (SEER Interactive) George Lee (AOL) Abbe Lefkowitz (MaassMedia) Mathieu Llorens (AT Internet) Tim Patten (Localytics) Mike Pedicino (Catherine Plus Sizes) Krista Seiden (Google) Himanshu Sharma (SEO Takeaways) Elizabeth Smalls (Abercrombie & Fitch)** Pradeep SV (Cognizant) Jared Vestal** (BrightTag) Tiffany Zimmermann** (MillerCoors) Randy Zwitch** (Keystone Solutions) And the winner is: Liz Smalls (@SmallsMeasures)                 Most Influential Agency/Vendor (group) Nominees (** indicates
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DAA San Francisco Symposium Recap

This past week I had the pleasure of seeing months of work come together in the form of the DAA San Francisco Chapter Inaugural Symposium. It was a great afternoon of analytics insights and learnings as well as networking and catching up with nearly 200 other industry professionals. The theme for the day was “What’s Next” in Analytics and was carried throughout 3 different tracks: LoSoMo, Big Data, and Careers. Jim Sterne (@jimsterne) kicked off the event with a keynote titled ‘The Key to Omni-Channel Marketing Analytics’ which focused on bringing together the theme of the track ‘Local, Social, and Mobile’ (as well as other marketing channels) to give the consumer a single experience across multiple channels. Jim talked about using online and offline data together to give each customer the
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