eMetrics Sydney Recap

A couple of weeks ago I had the opportunity to attend and speak at eMetrics in Sydney, Australia. This was the first conference I had attended or spoke at outside of the US, and a very unique opportunity to see how the digital analytics industry is thriving elsewhere. One thing that stood out to me: the analytics industry in Australia is a tight knit community with a ton of engagement via IAPA which is a similar organization to the Digital Analytics Association (DAA) in the US. It was great to meet and talk with everyone at this event and I walked away very impressed with the level of talent and enthusiasm that I saw. The second thing that stood out to me: Twitter is still an up and coming medium for
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#eMetrics SF 2013 wrap-up

Last month I had the opportunity to attend and speak at the 2013 eMetrics Marketing Optimization Summit in SF. What is always a good conference seemed even better this time around. The sessions I attended were high quality (as always), but the biggest (personal) take away was how close this industry is and how talented a group of people I fairly regularly (via the conference cirucit and a few other random get togethers) get the pleasure of hanging out with. I couldn’t imagine another industry with cooler more talented people. What makes it even better is that we all have the opportunity (and a lot of us do!) to interact on a daily basis via twitter and other social channels which helps foster the awesome relationships you make at these
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eMetrics Boston 2012 Highlights

A few weeks ago I had the opportunity to attend eMetrics in Boston. (I actually started this blog post on the plane home but am only now finishing… I blame on-boarding a new job for taking up all my free time ;)) No surprise, it was a great time. I learned a lot, met some great industry people, and had a fun time. Given that there was 3 full days of content, I’ll give a recap of the major takeaways and some notes from a few of my favorite sessions but I won’t break down each session individually. Let me know what you think! Big Takeaways: 1. Tag Management! With the announcement of Google Tag Management, the acceptance and proliferation of tag management across the board will see a sharp
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eMetrics 2012 Recap

The other week I had the opportunity to attend a few networking events and 1 day of the eMetrics Marketing Optimization Summit in San Francisco. I have to say, I was quite impressed! While the conference itself was jam packed with relevant and interesting content (I had a seriously hard time choosing which sessions to attend), the caliber of the talent who attended the conference was out of this world. I can’t stress enough how important it is in our industry to network, troubleshoot, and spend actual, physical time with others from the industry – it’s a great way to build your personal brand within the industry. It drives home concepts and points that otherwise may have been fuzzy. It allows for building relationships which one day may lead to
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Conferences, Conferences, and more Conferences!

It’s that time of year again… you know, the one where every week brings a new industry conference and you are having trouble choosing between them?! I’m in that boat right now, so I thought I’d share my thoughts on what I find valuable/look for in a conference when choosing amongst the many many options. First of all – is it industry related? Yes? Check. But what parts of the industry? Social Media? Digital Analytics? Mobile? Specific to a vendor? Cross-vendor/tool? There are a lot of ways to slice and dice these conferences (just like data!), so it’s important to know what you are interested in and what will provide the most value to both yourself and your business (after all, it is their time and $$ sending you, right?).
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