Creating Adwords Remarketing Lists with GA Custom Dimensions

“Ultimately, data collection boils down to a simple thing: gathering meaningful data. What meaningful means is something that must be negotiated uniquely for each business case, each project, each product, each organization, and each platform.”   Whenever I think about this quote by my friend Simo Ahava (who has a blog chock full of wonderful content), my thoughts immediately drift to Custom Dimensions. What are Custom Dimensions? Custom Dimensions, as you may have guessed based upon the name, are simply custom ways to collect data for use in Google Analytics. By analyzing meaningful data stored in Custom Dimensions we are able to understand more about user behavior on our sites, which will guide business actions. The more we know about the user and their behavior, the more informed our decisions will be. One
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Three Google Analytics Features You Should Be Using Today

I run Google Analytics training workshops that take users from ‘never seen it before’ through to ‘grown up GA practitioner’. A key success metric for me is how many people answer ‘Yes’ when I ask if a certain piece of functionality is new to them. If folks are learning new things, this is good! I have certain ‘favourites’ when it comes to the new functionality question. These are not new but they are seldom used so they appear to be new. They’re certainly exciting because they add power to the product and streamline how users use it. They’re golden! Take a look at these three examples. Are these new to you? They’re easy to learn and will add new super-powers to your GA skills.   1: Keyboard Shortcuts You can
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