This past week I had the pleasure of seeing months of work come together in the form of the DAA San Francisco Chapter Inaugural Symposium. It was a great afternoon of analytics insights and learnings as well as networking and catching up with nearly 200 other industry professionals. The theme for the day was “What’s Next” in Analytics and was carried throughout 3 different tracks: LoSoMo, Big Data, and Careers. Jim Sterne (@jimsterne) kicked off the event with a keynote titled ‘The Key to Omni-Channel Marketing Analytics’ which focused on bringing together the theme of the track ‘Local, Social, and Mobile’ (as well as other marketing channels) to give the consumer a single experience across multiple channels. Jim talked about using online and offline data together to give each customer the
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