Three Google Analytics Views You Should Use Today

I often get asked for recommendations and best practices for setting up a new Google Analytics property. How many views should we have? What are the best practices for types of views? You can have as many views as you want (ok not really, the cap is 25 views per property unless you have a special exception) and organize them however you want. That’s one of the cool things about GA – it’s super flexible to user needs & design.  BUT, I do recommend that you always have at least 3 views per property, such as the below: 1. RAW view: This is a view that does not have any filters or modifications added to it. You can use the standard ‘All Website Data’ view for this, but I’d suggest
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Three Google Analytics Filters You Should Be Using Today

In Google Analytics, filters provide a flexible way of modifying the data within each view of your analytics account. You can use them to exclude data, include data, or actually change how the data looks in your reports. Filters help you transform the data so it’s better aligned with your business needs. Google Analytics applies the filters from each view to the raw data collected from your website or app at the time of processing. The filtered data is what we then see in the reporting UI for each view. There are three filters that every analytics account should set up right away: spambot filtering, excluding internal IP addresses, and forcing all pages/referral sources to lower case. 1. Spambot Filtering This one is super easy because it’s a simple checkbox
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